The trend, especially during winter months, is for pet parents to buy dog (okay…and CAT) beds.
Sometimes for each level of the house (guilty).
Did you know some dog breeds lack an undercoat of hair to keep them insulated when the temperatures drop? So pet beds not only help them be WARM but they provide an enjoyable and comfortable resting place!

“Secure and happy dogs: Most dogs have a den-making urge, and a bed helps your dog feel more secure with a space of their own. Dogs can be quite sensitive to territory, and giving them their own special area can provide them with a place of sanctuary when they feel tired or emotionally stressed.”

In particular, beds offer support and comfort to arthritic dogs, special needs dogs and older dogs. Dogs that habitually lay on one side are at risk for developing sores or callouses from harder surfaces. Older dogs and dogs recuperating post-operatively have slower metabolisms, therefore making body temperature regulation a difficulty for them.

Dogs evolved sleeping in caves or dens, right? A dog will prefer sleeping on HIS bed and will therefore be less likely to sleep on other pieces of furniture-like your cherished couch or loveseat. This will also result in less furballs & dander (less allergens & easier clean up too) as a lot of the shedding will be contained in the sleeping area.